Aveda New Blonde Revival Purple Toning Shampoo 1000ml
8X the toning pigments* for our coolest blonde yet.**
Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather shampoo developed to maximize toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair
*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.
Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:
• Reawakens salon-fresh blonde colour – Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result.
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free