Color Wow Raise The Root delivers a major root lift without feeling stiff or sticky. It contains proprietary elastomers that form a “spring” at the roots. A formula is non-yellowing; never sticky or stiff for bouncy, natural styles.
New mico-dispersion technology.... so there's no weight, no greasy feel, no crunch, and no rigid cast. Each formula optimizes moisture and minimizes breakage for super healthy, hydrated, springy results.
About Color Wow
This viral brand has swept up over 70 beauty awards for its ground-breaking hair products.
Celebrity hairstylist and brand ambassador Chris Appleton has sparked global trends using an array of Color WOW products on clients such as J-Lo, Kim Kardashian and Ariana Grande. Color Wow is changing the hair game with its award-winning formulas!
Their products are ultra-safe, high performance and free of commonly used ingredients that can distort your colour. Plus they have built-in heat protection for every styling product so you don't need to worry about any damage while getting creative with styles.
All of this means no more sulphates, phthalates, essential oils or extracts, preservatives or gluten - just simple effective solutions for beautiful colour care.