After suffering from Traction Alopecia, Sherine Walrond, trichologist and founder of IVY WILD, has been dedicated to developing non-toxic, nourishing haircare products that achieve incredible results. What started out as blending natural ingredients from her kitchen to sell to friends and family has now grown into an ethical, solution-based and innovative business with healthy product options that are safe to use for the whole family. From winning awards, to collaborating with some of the most sought-after influencers, IVY WILD takes a refreshing approach to haircare by utilising plant-based ingredients.