'Breaking single-use plastic habits means ditching the single-use mindset and investing in the future: reusing, giving new value to your objects and rethinking their destiny.'

To eliminate the superfluous: using glass bottles and aluminium tubes means wrapping in a safe, protective and resistant way, without the need for additional packaging.

Hair that is frequently washed needs to be subjected to a ritual that unites delicate cleansing, hydration and invigoring with protection from oxidating, mechanical and thermal stresses tied to styling.