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Paul Mitchell Clean Beauty


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Paul Mitchell
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About Ivy Wild


After suffering from Traction Alopecia, Sherine is dedicated to developing non-toxic, nourishing haircare products that love every hair strand as well as equipping customers with the knowledge to make educated hair choices through IVY WILD events. From childhood to adolescence, Sherine has triumphently battled with finding her true identity and understands that many women struggle to embrace their natural hair. This is why Sherine has made it her mission to empower women from the inside out, and, from root to tip, educating customers on their natural hair, encouraging healthy growth.With what started out as blending natural ingredients from her kitchen to sell to friends and family, IVY WILD has now grown into a five figure, ethical and independent business. From winning awards to collaborating with some of the most sought after influencers, IVY WILD take a refreshing approach to haircare by utilising plant-based ingredients and sourcing organically where possible.