Aveda Be Curly Advanced™ Intensive Curl Perfecting Masque

Deep Conditioning and Enhanced Smoothness: This intensive silicone-free masque conditions your curls and coils, increasing smoothness by 85%. It delivers essential moisture to keep your hair hydrated, soft, and manageable between wash days.

Frizz Protection and Increased Shine: Protects your hair from frizz and environmental stressors, leaving your curls more defined and up to twice as shiny². Enjoy vibrant, lustrous curls that maintain their natural beauty throughout the day.

Strengthens Fragile Curls with Plant-Derived Peptides: Enriched with a peptide derived from plant proteins, this masque replenishes and strengthens fragile curls, coils, and waves. It promotes resilience and reduces breakage, ensuring healthier and more durable hair.

Silicone-Free Formula for Natural Hair Health: Formulated without silicones, this masque effectively removes impurities and product build-up while maintaining the natural integrity of your hair. Experience lightweight conditioning that enhances your hair's natural texture without weighing it down.

Eco-Friendly and Ethical Composition: Composed of 97% naturally derived ingredients, this Vegan and Leaping Bunny Approved masque supports sustainable and ethical beauty practices. Embrace a cruelty-free product that aligns with environmentally responsible values.

Apply After Shampooing: After cleansing your hair with Aveda Be Curly Advanced™ Shampoo, generously smooth the Intensive Curl Perfecting Masque through damp hair. Ensure even distribution from roots to ends to maximise conditioning benefits.

Leave On and Relax: Allow the masque to penetrate your hair by leaving it on for 2–5 minutes. This time allows the nourishing ingredients to deeply condition and strengthen your curls, coils, and waves.

Rinse Thoroughly: Rinse your hair completely to remove all traces of the masque, leaving your curls smooth, defined, and hydrated. Proceed with your regular styling routine for beautifully enhanced curls.

Regimen Recommendations:

For Coils and Tight Curls:

On Wash Days: Use Aveda Be Curly Advanced™ Shampoo, followed by the Intensive Curl Perfecting Masque and Curl Perfecting Primer. Style with Coil Definer Gel for defined, resilient curls.

Between Wash Days: Swap Shampoo for Co-Wash to gently cleanse and condition your curls and coils without stripping natural oils. Follow with the Intensive Curl Perfecting Masque or Conditioner, the Curl Perfecting Primer, and Coil Definer Gel to maintain moisture and definition.

For Wavy and Loosely Curly Hair:

On Wash Days: Use Aveda Be Curly Advanced™ Shampoo, Conditioner, and Curl Perfecting Primer. Style with Curl Enhancer Cream for enhanced definition and shine.

Every 2–3 Wash Days: Swap Conditioner for the Intensive Curl Perfecting Masque, depending on your individual hair needs, to maintain optimal hydration and curl health.

Suitable For:
Hair Types: Fine, medium, and thick
Hair Textures: Wavy (2A – 2C), Curly (3A – 3C), and Coily (4A – 4C)