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Aveda

Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml

£28.95 £34.00

Free UK delivery on orders over £30.

Aveda Be Curly Advanced Curl Perfecting Primer instantly reduces frizz, strengthens curls, and protects from sun damage, all while providing a perfect foundation for styling and being 97% naturally derived.

Description

Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml

Enhance your wash day routine with Aveda Be Curly Advanced Curl Perfecting Primer, the essential final step in cleansing and the first step in styling your curly hair. This priming leave-in treatment is specifically formulated to protect your curls, coils, and waves from the drying effects of the sun while providing instant frizz reduction by 87%. It effortlessly de-tangles your hair, minimising breakage from combing and preparing your curls for optimal styling.

Aveda Be Curly Advanced Curl Perfecting Primer fortifies and smooths your natural texture, creating the perfect foundation for subsequent styling products. Its unique formula includes a peptide derived from plant proteins, which replenishes and strengthens fragile curls, coils, and waves, ensuring your hair remains resilient and healthy.

Created by Aveda’s expert team of texture stylists, this primer boasts a composition of 97% naturally derived** ingredients, aligning with sustainable and ethical beauty practices. It is Vegan and Leaping Bunny Approved, reflecting Aveda’s commitment to cruelty-free and environmentally responsible formulations. Experience the invigorating Pure-Fume™ citrus aroma, enriched with certified organic lemon, bergamot, orange, and other pure plant and flower essences, leaving your hair smelling fresh and delightful.

UK Beauty Club highlights Aveda Be Curly Advanced Curl Perfecting Primer for its exceptional ability to protect and enhance curly, coily, and wavy hair.

Benefits

Reduces Frizz Instantly: Instantly reduces frizz by 87%, leaving curls smooth and defined.

Strengthens and Fortifies: Replenishes strength with a peptide derived from plant proteins, making curls and coils more resilient.

Detangles and Protects: Easily detangles hair to reduce breakage from combing and protects against the drying effects of the sun.

Natural and Vegan: Made with 97% naturally derived ingredients, this primer is vegan and Leaping Bunny Approved.

Enhances Styling Flexibility: Creates the perfect foundation for styling, allowing flexibility and enhancing the effectiveness of subsequent styling products.

How to Use

Apply to Damp Hair: Lightly mist Aveda Be Curly Advanced Curl Perfecting Primer onto clean, damp hair, ensuring even distribution throughout your curls, coils, or waves.

Do Not Rinse: Leave the primer in your hair without rinsing, allowing it to protect against the drying effects of the sun and reduce frizz by 87%.

Style as Usual: Proceed to style your hair as desired, whether air-drying or using styling tools, to achieve defined and resilient curls.

Regimen Recommendations:

For Tight Curls and Coils:

On Wash Days: Use Aveda Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque, and Curl Perfecting Primer, then style with Coil Definer Gel.

Between Wash Days: Swap Shampoo for Co-Wash to gently cleanse and condition your curls and coils without stripping. Follow with Masque, Primer, and Gel.

For Wavy and Loosely Curly Hair:

On Wash Days: Use Aveda Be Curly Advanced™ Shampoo, Conditioner, and Curl Perfecting Primer, then style with Curl Enhancer Cream.

Every 2–3 Wash Days: Swap Conditioner for Intensive Curl Perfecting Masque, depending on your individual hair needs.

Suitable For:
Curl Types: Coily (4A – 4C), Curly (3A – 3C), and Wavy (2A – 2C)
Hair Types: Fine, Medium, and Thick

Ingredients

INGREDIENTS
Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate <ILN52210>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Shipping & Returns

FREE UK delivery when you spend over £30

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Orders under £30

Royal Mail Tracked 48hr Standard Delivery: £2.95 delivered within 2-3 working day of dispatch, excludes Saturday.

*Royal Mail Tracked 24hr Express Delivery: £3.95 delivered within 1-2 working days.

*Royal Mail Next Day Delivery before 1 pm: £7.95 (Order before 2pm Mon-Thur)

Orders over £30

Royal Mail Tracked 48hr Standard Delivery: Free delivery within 2-3 working day of dispatch, excludes Saturday.

*Royal Mail Tracked 24hr Express Delivery: £1.95 delivered within 1-2 working days.*

Royal Mail Next Day Delivery before 1 pm: £7.95 (Order before 2pm Mon-Thur)

*Orders made after 2PM (GMT) will be dispatched the next working day (Monday-Friday).

We cannot guarantee delivery on Saturdays for Channel Islands, Jersey and BFPO addresses.

We do not deliver on Public Holiday/Bank Holiday.

Other delivery factors may effect shipping in the UK that are beyond our control.

Note: Some orders might be upgraded to DHL Express Delivery due to weight, value or no of aerosols.

We want you to be 100% satisfied with your purchase. unused Items can be returned or exchanged within 30 days of delivery.

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