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Aveda

Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml

£28.95 £34.00

Free UK delivery on orders over £30.

Aveda Be Curly Advanced Curl Perfecting Primer instantly reduces frizz, strengthens curls, and protects from sun damage, all while providing a perfect foundation for styling and being 97% naturally derived.

Description

Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml

Aveda Be Curly Advanced Curl Perfecting Primer is the essential last step in your wash day routine and the first in your styling process. This priming leave-in conditioner is specifically formulated for curly hair, offering protection from the drying effects of the sun, while instantly reducing frizz by 87%* and detangling to minimize breakage during combing. It fortifies and smooths curls and coils, creating a perfect foundation that allows flexibility for the styling products to follow.

Recognizing the natural fragility of curls, coils, and waves, this innovative primer also replenishes hair strength with a peptide derived from plant proteins. Developed with the expertise of Aveda's team of texture stylists, this product ensures your curls are both beautiful and resilient. With 97% naturally derived ingredients**, it is vegan and Leaping Bunny Approved.

Enjoy the refreshing citrus Pure-Fume™ aroma featuring certified organic lemon, bergamot, orange, and other pure plant and flower essences, making your hair care routine a delight for the senses.

*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

UK Beauty Club recommends Aveda Be Curly Advanced Curl Perfecting Primer for its exceptional ability to protect curly hair from sun damage, reduce frizz, and strengthen fragile curls, all while being 97% naturally derived, vegan, and Leaping Bunny Approved.

Benefits

Reduces Frizz Instantly: Instantly reduces frizz by 87%, leaving curls smooth and defined.

Strengthens and Fortifies: Replenishes strength with a peptide derived from plant proteins, making curls and coils more resilient.

Detangles and Protects: Easily detangles hair to reduce breakage from combing and protects against the drying effects of the sun.

Natural and Vegan: Made with 97% naturally derived ingredients, this primer is vegan and Leaping Bunny Approved.

Enhances Styling Flexibility: Creates the perfect foundation for styling, allowing flexibility and enhancing the effectiveness of subsequent styling products.

How to Use
  1. Apply to Damp Hair: Lightly mist clean, damp hair with the primer.
  2. Do Not Rinse: Leave the primer in your hair without rinsing.
  3. Style as Usual: Proceed with your preferred styling routine.

Regimen

For Tight Curls and Coils:

  • Wash Days: Use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque, and Curl Perfecting Primer, then style with Coil Definer Gel.
  • Between Wash Days: Swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with the masque, primer, and gel.

For Wavy and Loosely Curly Hair:

  • Wash Days: Use Be Curly Advanced™ Shampoo, Conditioner, and Curl Perfecting Primer, then style with Curl Enhancer Cream.
  • Intensive Care: Swap conditioner for the Intensive Curl Perfecting Masque every 2–3 wash days, depending on your hair's needs.

Ingredients

INGREDIENTS
Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate <ILN52210>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Shipping & Returns

FREE UK delivery when you spend over £30

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Orders under £30

Royal Mail Tracked 48hr Standard Delivery: £2.95 delivered within 2-3 working day of dispatch, excludes Saturday.

*Royal Mail Tracked 24hr Express Delivery: £3.95 delivered within 1-2 working days.

*Royal Mail Next Day Delivery before 1 pm: £7.95 (Order before 2pm Mon-Thur)

Orders over £30

Royal Mail Tracked 48hr Standard Delivery: Free delivery within 2-3 working day of dispatch, excludes Saturday.

*Royal Mail Tracked 24hr Express Delivery: £1.95 delivered within 1-2 working days.*

Royal Mail Next Day Delivery before 1 pm: £7.95 (Order before 2pm Mon-Thur)

*Orders made after 2PM (GMT) will be dispatched the next working day (Monday-Friday).

We cannot guarantee delivery on Saturdays for Channel Islands, Jersey and BFPO addresses.

We do not deliver on Public Holiday/Bank Holiday.

Other delivery factors may effect shipping in the UK that are beyond our control.

Note: Some orders might be upgraded to DHL Express Delivery due to weight, value or no of aerosols.

We want you to be 100% satisfied with your purchase. unused Items can be returned or exchanged within 30 days of delivery.

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