Best root touch up that covers greys + dark roots, refreshes highlights, thickens + perfects thinning hairlines.
- Root touch up powder covers grey seamlessly, even covers dark roots + extends highlights without peroxide
- Precise application, no mess like root cover up sprays
- Never stiff, sticky, or waxy like mascaras or crayons
- Looks completely natural, mimics hair’s reflective qualities
- Water-resistant formula, you can even swim in it
- No waxes or dyes
- Can also be used to fill in hairlines and cover gaps to create the look of thicker hair
WHO SHOULD USE IT:
This platinum blonde root touch up is perfect for anyone who wants to cover greys and dark roots, refresh highlights, or create the look of thicker, fuller hair. If you have a thinning hairline or gaps in hairline. Perfect for all natural and colour-treated shades of platinum blonde, including light blonde, silvery blonde, light yellow, plat blonde, platinum blonde hair with brown roots, white blonde, icy blonde. Ideal for extending time between colour treatments.
HOW TO USE IT:
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed.
To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Fast, easy, precise, no-mess hair colour mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly, look naturally dimensional.
You can/should use the Root Cover Up to cover any greys or dark re-growth as they appear. The Root Cover Up will stay in your hair until you shampoo it out.
Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.
The product is free of dyes, waxes and ammonia.
The formula itself is a revolutionary professional powder compound that will not dry out or alter the condition of your hair.
Root Cover Up is perfectly suited for all chemically treated hair.
Yes, before any new colour service, it’s recommended that you wash out Root Cover Up before applying colour.
Root Cover Up, although not designed for use on eyebrows, can and has been used on eyebrows with great results. Use the small end of the brush (or any small-tipped brush to allow for precise application). Apply only a very small amount of powder to the eyebrows.
The Root Cover Up mineral powder looks best when applied to hair. However, if you want to conceal areas of balding or thinning on the top of your head, you can certainly apply a small amount of powder to the scalp. Be careful to avoid over-applying so as to prevent the powder from coming off of your scalp.
Our Root Cover Up powder should be the very last step in the styling process. Once you have finished styling, cover any visible grey roots or dark re-growth.
Color Wow Root Cover Up is a mineral powder. Its compressed compact form makes it very easy to apply, just like you would an eyeshadow or blush powder. The small brush guarantees a very precise application that a spray cannot achieve. Our powder “looks and feels like hair” whereas a spray will give a sticky and matte look to the hair. In general, our compact powder gives a much more natural look than achieved with a spray.
Consult the “Before and After” images on our site to identify the shade closest to your hair colour. The reflective pigments in our Root Cover Up are very forgiving & versatile. If you are between shades, we recommend selecting the darker shade.
MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0
ONLY GOOD-FOR-YOU INGREDIENTS
No harmful ingredients would ever make it into a Color Wow Formula. Plus, we take it one step further. We banned over 60 ingredients commonly found in other hair care formulas that can darken or distort your colour.
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We want you to be 100% satisfied with your purchase. Unused items can be returned or exchanged within 30 days of delivery.